Any Music Downloads - Royalty Free Music » Music » How is Music Used to Persuade? And What’s the Most Persuasive Genre?

How is Music Used to Persuade? And What’s the Most Persuasive Genre?

How is Music Used to Persuade

How is Music Used to Persuade? You don’t need to be a musician to have experienced the vivid emotions evoked by music. After all, this art form has remained popular for thousands of years for its ability to work its way into our hearts and move us from within. Music is a powerful tool for persuasion and has been used as such in many places.

Today we will be answering the question “How is music used to persuade” and looking at key examples of it in use.

Why Do People Love Music?

Before we get to the meat of the discussion, it is worth understanding why people love music. At its core, music is one of the sincerest art forms. It is how artists convey their emotions through sound. If a painting could be viewed as decorating space, music can be seen as decorating time. This is one of the reasons why people are fond of listening to music in the background as they perform their daily activities.

How is Music Used to Persuade in Advertising?

Music has been used for marketing purposes for many centuries. There are many instances of salesmen accompanying their sales pitches with live music in an attempt to grab their audience’s attention and woo them. This practice has become even more refined in the digital era.

You don’t have to look very far to see examples of music being used in advertisements. Everyone from insurance companies to breweries use music in their promotions. Much of the music used in such commercials tend to be upbeat. The goal is to get viewers to feel excited and associate this excitement with the product or service being promoted.

Other commercials such as these run by charities often use slower music with a somber tone. Such music tugs at viewers and encourages them to donate to meaningful causes.

Christmas advertisements are especially unique because they use familiar sounding elements such as bells and vocal harmonies to get people into the Christmas spirit. This familiarity makes viewers feel nostalgic, which helps pull them in and purchase the product being advertised.

How is Music Used in Games?

A Girl who is persuaded by listening to music

Music’s persuasive qualities have also worked their way into video games. You may be inclined to think that music plays a major role only in music-centric games such as Guitar Hero or Dance Dance Revolution. However, just about every video game uses music in some manner.

A simple mobile game may use a pleasant-sounding soundbite each time players score points or collect a special power-up. This encourages users to keep playing in an effort to be “rewarded” with the same jingle again.

Other video games may play a dreary-sounding melody whenever players lose a life. This encourages them to do their best to keep their character alive.

The Science Behind the Music

The science behind music’s ability to persuade has been studied by experts for many decades. In the earlier section, we discussed how Christmas music uses familiarity to create an emotional connection with viewers. Such familiarity may also explain why so many advertisements use music that sounds similar to one another.

Scientists have discovered that familiarity and repetition enhance the enjoyment listeners derive from a piece of music. Think about how many advertisements you have heard in the last year that feature the following instruments:

  • Ukuleles
  • Jingle bells
  • Whistling

Someone who is attuned to reacting positively after hearing the aforementioned instruments in a commercial is likely to react positively when they hear similar music in a different commercial. Brands can use this to their advantage by simply mimicking the style of music their competitors are using.

How Will Music Be Used for Persuasion in the Future?

It is difficult to predict how music will be used for persuasion in the future. It is already ingrained in many aspects of our lives. Future developments may include the integration of music with virtual reality or augmented reality experiences. For example, someone wearing an augmented reality headset may hear the McDonalds “I’m Lovin It” jingle when they walk by one of their outlets on the street.

The future holds many surprises, but we are sure that music will certainly continue to play a significant role in marketing for its persuasive qualities.