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Is YouTube Monetization Worth it? Here’s What You Probably Didn’t Know

YouTube monetization

Is YouTube Monetization Worth it? For thousands of YouTubers, creating videos isn’t just a creative outlet but a source of income as well. The most popular and easy way of generating revenue through YouTube videos is to monetize them using AdSense. If you are planning to monetize your videos on YouTube, let us tell you that YouTube monetization is profitable for some YouTubers but not for others. It all depends on the type of content you create, your revenue aspirations, and the type of viewers you get.

In this article, we will discuss the pros and cons of YouTube monetization so you can decide for yourself if you want to go for it or not.  

What Is YouTube Monetization?

YouTube monetization is the ability to generate revenue from your YouTube channels by displaying Adsense ads on your videos. When people view your videos, YouTube shares some of the revenue with you – 55% goes to the channel owner, i.e., you, whereas 45% goes to YouTube.

Pros of YouTube Monetization

Let’s first take a look at the pros of YouTube monetization.

1. Generate Passive Income Online

After you have acquired 10,000 public views on your channel and connected your YouTube channel with your Adsense account, you will be able to generate a passive income online by running ads on your videos. Once you’re done with the setup, your income will be generated automatically.

2. Content Flexibility

You can pretty much monetize any content you want as long as the content meets YouTubes Terms of Service.

3. Easy to Implement

Once you have connected your YouTube account to your AdSense account and enabled monetization on your channel, you can start displaying ads on your channel right away.

4. Consistent Revenue

Even though AdSense only generates a small amount of revenue from your channel, it’s quite consistent. As you upload more videos and generate more views on your channel, your revenue is going to increase.

5. Timely Payments

AdSense is a billion-dollar company owned and operated by Google. It pays on time, so you don’t need to worry about delayed or late payments.

6. View Performance Reports

If you log into your AdSense account from google.com/adsense, you can view your estimated earnings, your account balance, the countries that generate the highest revenue, and optimization, which is linked to Google Analytics.

7. Revenue Increases

When the views increase across the videos on your channel, your revenue also goes up.

8. No Costs Involved

It doesn’t cost anything to set up an AdSense account and connect it to your YouTube account. The only cost involved is the time invested in gaining 1,000 subscribers on your YouTube channel and getting your videos to generate 4,000 watch time hours over the past 12 months.  

Cons of YouTube Monetization

Is YouTube Monetization Worth it

Here are some cons of YouTube monetization.

1. Not All Videos Are Suitable for Monetization

Sometimes one of your videos will receive a notification that they aren’t suitable for advertising. This might upset you initially, but you can request a review to reactivate monetization for that video.

2. Risk of Copyright Strikes

A copyright strike on one of your videos will prevent ads from running on it. In case your appeal fails, you won’t be able to run ads on the video anymore. Moreover, your channel will be terminated if you receive three strikes. This means you will lose the ability to generate revenue through Adsense from your YouTube channel.  

3. Fluctuating Revenues

When you monetize your YouTube channel, you might discover that your revenue fluctuates throughout the year. For instance, it might be low during summers and high during winters or vice versa. Nevertheless, the degree of fluctuation depends on your niche.

4. Ad Blockers

If a lot of people use ad blockers while watching your videos, it will decrease the amount of revenue you can generate by advertising on your channel.

5. Don’t Get Paid Unless You Earn $100

YouTube will only send you a check after you’ve earned $100. This is a major drawback if you have a small channel and you depend on AdSense revenue to pay some of your bills.

6. Difficult to Make Good Money

You have to gain millions of views from the videos on your channel to make a good amount of money. If you have a small channel, it is going to take a long time to generate a decent amount of revenue from AdSense.

7. No Control over Ads

Google controls the types of ads that appear on your YouTube videos. Thus, they decide what ads will run without giving you any sort of control.

8. Annoys Viewers

Running ads on your videos can put off your views. They might get annoyed when an ad runs before the video they want to watch. In fact, they might even abandon the video altogether.

Last Few Words

YouTube monetization depends on multiple factors, including the type of content you create, the number of subscribers and viewers you have, and your revenue goals. So make sure to decide by keeping all these factors in mind!

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