Video Production Process Flowchart: Video marketing has become an effective tool for corporate and commercial projects. It’s equally beneficial for professionals working in the entertainment industry.
It requires proper planning, execution, and a smart post-production strategy. What happens during these three phases can make or break your project. Many video creators use a detailed video production process flowchart to get things sorted.
What’s a video production process flowchart?
The flowchart gets divided into three segments, representing the primary phases of a video-making process. The pre-production (aka planning) stage is where you decide what you want to shoot and create a schedule. It’s followed by a production stage when the camera starts rolling.
After that, you can move onto the post-production stage. When you review your footage, make the final cut and add music.
This article gives you an overview of what happens in each step. You can use this guide to counter challenges experienced during and after your shoot.
Here’s what you should know:
Pre-Production: Plan, Plan, and Plan Some More
Whether creating a video for a client or taking on a personal project, you can’t go far without proper planning. That’s what the pre-production phase is about. Create actionable steps to ensure you can achieve the objectives without any delays.
More importantly, you need to list the resources you need and whether they match your current budget. Scriptwriting and talent casting are other significant decisions you need to make during this period.
Use the 5 Ws and an H for video production to develop a result-oriented plan.
- Why are you making this video?
- What’s the target audience for this project?
- Where will you shoot it?
- When will you shoot the video?
- Who will be in the video?
- When are you supposed to submit/complete the video?
- How will you promote it?
The answer to these questions will help flesh out the tentative plan you had when you got the project. We strongly advise you to cover all the grounds; financial, location choices, deadlines beforehand.
Thinking about these aspects of your video production minimizes setbacks at a later stage.
Phase Two: Script Writing and Storyboard Creation
You’ll have a good idea of what you want for your video project until this point. You might be shooting scenes with actors, recording yourself, or taking an animation route. Instead of scribbling ideas during the shoot, write everything down.
Then prepare a proper script with a cohesive storyline that the target audience can follow along. Ensure that it gets your core message across and has enough engaging elements to keep them hooked. You might share the script or storyboard with peers to receive critical feedback. Use these comments constructively by altering the story to create something impactful.
Production: Lights. Camera. Action!
During step two, your sole focus will be filming the scenes and sticking to the designated schedule. Remember to set realistic shooting goals each day to ensure you aren’t rushing through the process. Mapping everything out during step one will make this phase easier.
Freelancers and solo content creators often play the role of the producer, director, and actor themselves. You might need to set a tighter schedule if you’re running a one-person crew. Always go over the shots after each scene to check the lighting and angles.
Handout your video production flowchart to get everyone on the same page if you’re working with a crew. Having clear-cut instructions can limit miscommunication.
Moreover, ensure the camera work isn’t shaky and recorded dialogue doesn’t get drowned by external noises. If there’s a problem, you should then reshoot the scene. It saves time during the post-production step and ensures that you won’t have to shoot scenes from scratch.
Post-Production: Watch, Assess, Cut and Play!
The last step requires you to sit down and go over everything you’ve recorded. Categorized scenes and content by how well they were shot and their importance in the storyline. Then use these as reference points to edit your video.
Here’s what you can do next:
- Edit your video by compiling the best parts together and deciding how to trim non-essential scenes.
- Use go-pro to edit white noise in the background.
- Fix the color and sound quality of your recorded footage.
- Record a voiceover and select your background music to share your story in an engaging and dynamic way.
- Add special visual effects and sound effects to elevate the overall look of your video.
- Use final cut pro and other video editing software to enhance the video quality.
Before the final cut, you should get a second opinion by sharing it without someone. Ask them for advice and make alterations. That way, you can fine-tune your content to receive maximum impact.
Pro-Tip: Read this detailed guide on video editing to brush up on your skills.
Ready to Roll?
The video production process flowchart can help you streamline everything. We suggest dividing it into three stages (pre-production, production, and post-production). Creating smaller steps and milestones gives you a better idea of what happens at each stage.
In this way, you can stay on top of your deadline and produce something spectacular.